The words forever inked on his torse say it all. Julien Chambon is fashion's "bad boy"

Those who meet the charismatic, hyper-kinetic, tattoo-covered designer today might not guess that he grew up among France's fashion royalty. But that is just one of many paradoxes, and a piece of the puzzle that is Julien Chambon.

Julien would earn his dseign stripes working under such giants as Ed Hardy and Christian Audigier, as well as on the teams at Von Dutch, A&G, Faith, and many others.

Chambon's new Rock 'n Luck line culls what he calls the best of his experiences and inspirations, combining tattoo art, fantasy prints, sizties pop art and Japanese manga with unique fabric treatments and hand sewn beading. But the designer is unabashedly candid when he says his mandate is to sell as much as to excel.